Imagine yourself at the airport. You’re peacefully waiting for your flight, scrolling some entertainment sites, maybe catching up with the latest news.
Among all the ads you see along the way, there’s one that grabs your attention. A discount at a cafe. The one that you know is just around the corner.
Coincidence?
More like geofence advertising.
In this post, you’ll learn:
- What is geofence advertising and how it works
- How to set up an effective geofence advertising campaign
- Go through some examples, use cases, and more.
What is geofence advertising?
Geofencing is a technology that enables companies to advertise to potential customers who are within a specific geographical radius in real time.
It also allows to collect audiences from specific locations or fenced areas and retarget them later.
While geofence advertising has been there for a while, the ever-growing popularity of smartphones now makes it a precious marketing tool.
How does the app/website know a user has entered the geofenced area? There are several ways how a location can be recorded:
- GPS
- RFID (radio frequency identification)
- Wi-Fi
- Cellular data
What is prospecting?
Put simply, prospecting is a process of finding and identifying potential customers. This is often based on the information you already have about your active buyers, and the intention is to look for similar audiences.
Once you discover a new audience that might be interested in your products/services, therefore, is likely to convert, the goal is to turn them from prospects to clients by continuously nurturing this new relationship.
Prospecting is an important first step of the sales process that can help uncover new opportunities and expand the size of the customer base when done right.
What is prospecting?
Put simply, prospecting is a process of finding and identifying potential customers. This is often based on the information you already have about your active buyers, and the intention is to look for similar audiences.
Once you discover a new audience that might be interested in your products/services, therefore, is likely to convert, the goal is to turn them from prospects to clients by continuously nurturing this new relationship.
Prospecting is an important first step of the sales process that can help uncover new opportunities and expand the size of the customer base when done right.
What are prospecting ads?
Prospecting ads are a type of ads that businesses use to attract new audiences of potential buyers.
As a customer acquisition tactic, it leverages sets of customer data and matches them with product information to target digital profiles. These digital profiles are sometimes also referred to as lookalike audiences, who have never interacted with the brand before but are likely to do so.
Higher traffic
Naturally, targeting new audiences with prospecting ads can increase your website traffic.
These are people who have never heard of your brand or heard but have never interacted with it before. Enticing prospecting ads can give them a gentle nudge in the right direction, guiding potential buyers to visit your landing pages.
Sales and revenue growth
All of the above combined, a successful prospecting strategy should lead to more sales. Consequently, more sales will result in increased revenue.
It’s crucial to employ a forward-thinking mindset and predict a few steps ahead. Having ongoing sales opportunities that your team can work on is important for business growth over time, and prospecting ads can help you get them.
